KL Westfield

Type
  • Retail
Client
Karl Lagerfeld
Location
Hamburg
Year
2025

Another step into the project development of the future of Karl Lagerfeld, the store offers an immersive journey through fashion, art, and innovation. As an expression of the brand’s innate creativity and house codes, the new concept store, Future Legacy, merges tradition with modernity.

The 180-square-meter interior draws inspiration from Karl Lagerfeld’s passion for architecture and design, blending contrasting aesthetics and raw materials with polished finishes in a light-filled, open layout. True to the brand’s ethos, the store embodies creative storytelling, elegant restraint, and fresh sophistication.

Client
Karl Lagerfeld
Scope
Project development and renderings
Collaborators
Giulia Fucarino
Photography
Karl Lagerfeld